During the last year I have been busy with starting up my company and business. Chronologica AB & DinUrmakare.se. Din urmakare can be translated as, Your watchmaker or Deine urmacher in German. DinUrmakare.se is my professional website in Swedish and turns more to the lokal clients.

Allt handlar om Tid – It’s all about Time

DinUrmakare Quickservice is a concept that brings out the watchmaker closer to the clients and customers. Proudly I can claim being probably the first professional watchmaker with a workshop on wheels, at least in Sweden. Me and my wife bought a nice caravan couple of years ago. Maybe already then, in the back of my head I had my idea about a rolling watchmaker. We made an agreement, me and my wife. The caravan can easily be restored from workshop and back into holiday mode.

Dapper dan man in da caravan
DinUrmakare Quickservice
The workbench and equipment
A cold Saturday in April
It’s all about Time
6 AM and on way to the market place
Tomas watchmaker
Early Saturday
Two happy customers
Witchi ALC2000 & Espresso – What else!
DinUrmakare & George Cluny – What else!
advertising campaign in social media
Västra Torget Jönköping
The Saturday market place in Jönköping
George and Elaine
Testing a mechanical watch
Testing a quartz watch
Rainy day no problem
Battery change on a lady Breitling
Keys for Breitling case
The season is over and time to move inside
Tomas and newly restored Omega from the 30s

Wristbuddys for Bands

A Nato strap or maybe a rubber band for my Rolex Sea Dweller? What a great idea and fun with some renewal after many years with the original oyster steel bracelet. So let’s stay within Swedish borders and get some straps from the Stockholm based company Wristbuddys.com

Black rubber strap
James Bond Nylon NATO

Well I’m quite traditional and let’s say a bit conservative so I decided myself on two choices. A black rubber strap and a James Bond Nylon NATO strap. For the ones who fancies colors there is a great choice of different kinds on Wristbuddys.com. Actually I prefer the small gap between case and strap so the rubber strap that I picked is straight by the end. It also features a quick release spring bar system for easier removal and mounting.

Perfect fit of the James Bond style NATO on the Rolex Sea Dweller 16600
20 mm is the size for my Sea Dweller
NATO straps tends to be quite long so the left over has to be folded under the keeper.
Good looking and comfortable buckle

This double loop NATO really raises the watch and makes it stand out. Also it feels secure and comfortable. Black & Grey James Bond style is great looking too and catches people’s attention to the wrist. You can also have one! Just visit www.wristbuddys.com and grab your favorite NATO.

The double loop NATO strap
My Rolex Sea Dweller on a James Bond Nylon NATO from Wristbuddys.com and here correctly folded with the outward tail tuck

Regarding rubber band or strap. Well there are these ones with perfect fit and curved ends towards the fitting of the case. Actually I prefer the look of the straight simple fitting. There will be that small gap/ space between the case and band. An advantage is also an easier and more secure mounting of the band and spring bars with this staright end. So this type of rubber band is what I prefer.

20 mm Black Rubber from Wristbuddys.com
Quick release spring bar system
Very comfortable indeed. Think that this will be my favorite strap for a period
Well it’s all about the gap 😉
Powerful steel buckle
Heavy duty tool watch
Well fits well with white shirt also. My Rolex Sea Dweller 16600 & Rubber band from Wristbuddys

Thank you Wristbuddys.com for inspiration and collaboration. Hope to see you guys soon!

Have some inspiration you also and grab a new strap or two on Wristbuddys.com use the code “Chronologica15″ for 15% discount.

President´s Choice

First day at the office! Mr. President Joe Biden spotted wearing a Rolex. Joe Biden is apparently a man who has good taste in timepieces. He is also seen with brands like Omega and Vulcain Cricket, also known as “The President´s Watch”. On casual occasions, even an Apple watch is a practical companion indeed.

Photo: AP/Evan Vucci

As translated from this Swedish advertisement from 1956: “Men who control the fate of the world wear Rolex watches”

1956 Swedish Rolex advertisement

On photo below we can now identify Joe´s Rolex as a Datejust 41 ref. 126300, a steel model with smooth bezel, a Jubilee bracelet and a blue dial with applied baton markers.

Photo: Getty, Alex Wong
Close up on President´s Rolex Photo: Getty, Alex Wong
Rolex Datejust 41 ref. 126300, a steel model with smooth bezel, a Jubilee bracelet and a blue dial

I would love to have Joe Biden on “People & Time” section here. Well that will probably never happen.

Photo: Reuters. Joe wearing an Apple watch